Elon Musk criticises Jaguar’s inclusive new advert amid backlash from the ‘anti-woke’ brigade

Elon Musk has joined a pile-on from the “anti-woke” brigade, criticising a colourful and inclusive new advert from luxury car-maker Jaguar.

Released on social media on Tuesday (19 November), the 30-second clip features models of different ages, races and genders, along with phrases such as “live vivid”, “delete ordinary” and “copy nothing” over a techno soundtrack… but curiously no cars.

Musk, the chief executive of electric car company Tesla, appeared to take issue with the advert, asking the company: “Do you sell cars?”

Alongside his quip were several comments targeting the models, including one X/Twitter user referring to the backlash to a Bud Light advert that featured trans influencer Dylan Mulvaney last year. She was subjected to “more bullying and transphobia than I could have ever imagined” after promoting the

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