Troye Sivan appointed Smirnoff’s ‘Chief Vibes Officer’ as singer becomes new face of brand

Troye Sivan has added another string to his bow as he has been appointed Smirnoff’s “Chief Vibes Officer”. 

Is there anything Sivan can’t do? The singer-come-actor-come-YouTuber has added “Chief Vibes Officer” to his CV. While Sivan’s role is not a real title, it has marked a multi-year partnership with the alcohol brand. 

Having recently completed his Sweat Tour run alongside Charli XCX, the “One Of Your Girls” hitmaker is gearing up for the Australia and New Zealand phase of his solo Something to Give Each Other Tour. 

Still, Sivan has managed to find time to inject “immaculate vibes” into Smirnoff’s branding, and share his love for getting together, going out and “going off”.

In an 18 November social post, Sivan said in a promotional video for the tongue-in-cheek role

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