McDonald’s To Spend $100M On Reputation Repair

Yahoo Finance reports:

McDonald’s is pulling out all the stops to rebuild its reputation and lure customers back after an E. coli outbreak linked to slivered onions in its Quarter Pounder hamburgers. The fast-food giant has reportedly earmarked $100 million for recovery efforts, including marketing and franchisee support to address the fallout.

The outbreak infected more than 100 people across 14 states, hospitalized 34 and tragically claimed one life. The CDC traced the source to a supplier that has since recalled the product. Still, McDonald’s is feeling the heat.

The company acknowledged the toll in its third-quarter earnings report, which revealed a decline in sales as cautious customers stayed away. McDonald’s stock has dropped over 7% in the past month. The crisis has had a broad impact on business.

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