Walmart becomes latest US brand to scrap DEI policies after right-wing pressure

Retail chain Walmart has scrapped its equality policies after pressure from right-wing pundits, who threatened to boycott the brand before the Black Friday sales (29 November).

Robby Starbuck, a former music video director who is leading the charge against diversity, equality and inclusion (DEI) policies in the US, took to social media to celebrate Walmart abandoning its commitments, telling his followers that the stores were dropping “woke policies”.

Starbuck claimed he told executives at Walmart, which has 1.6 million employees and nearly 5,000 locations in the US, that he was “doing a story on wokeness there” and had “productive conversations to find solutions”.

The business will now no longer take part in the Human Rights Campaign’s Corporate Equality Index – it earned a perfect score of 100 in 2023 –

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