Government grant funds new gender-affirming underwear range and research

(Image: Zoah)

In late 2023, entrepreneur Danielle St James (pictured below), was awarded a research and development grant from Innovate UK to develop a range of products for her inclusive underwear brand, Zoah – and a year later, is ready to reveal the stylish end result.

St James wanted to use the government grant to better understand the impact that access to the right underwear products can have on making the trans masculine population feel safe and confident as they move through the world.

(Image: Zoah) (Image: Zoah) (Image: Zoah)

A subject of increasing importance against the backdrop of hate and intolerance that the trans community has experienced over the past few years. St James’ first-hand experience had informed her existing range for trans women, trans feminine individuals

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