Posted by on January 28, 2025 7:00 pm
Originally From: Queerty

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Photos: Salzgeber/Bel Ami

Before we grinded, swiped, sniffed, and scruffied our way toward satisfaction—we’re talking pre-Craig’s List personals and AOL chat rooms—there was Bel Ami. Now celebrating more than 30 years of erotica, the trademark that originated twunk before it was a thing has gone retro, publishing a book that pays tribute to some of its legendary models and performers.

George Duroy (a Slovakian filmmaker’s pseudonym inspired by the protagonist in Guy de Maupassant’s novel Bel-Ami) conceived of the brand in 1993 when most angsty gays were stuck with a copy of International Male under the covers.

Self-defined as the “masculine ideal of inhibited youth and virility,” Bel Ami has produced thousands of videos over the years. Well-worn

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