Posted by on January 6, 2025 10:04 am
Originally From: Attitude

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Who would be a car manufacturer right now? From blank sheet of paper to showroom floor is a five-year design and development process, and then — if you’re lucky via a face-lift at the mid-point — you have an eight-year lifecycle in which to recoup your investment and make a return. 

In some ways, it’s a bit like making a fine wine: grow the grapes, press the juice, lay it down and then collect your pay-off later. Save for one thing: every 18 months for the past five years somebody in government isn’t re-writing your recipe for Chardonnay. But that’s been the lot of the automotive sector. 

Five years ago was five UK prime ministers back. And each has tinkered with the fundamentals of car design in the meantime, with

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