‘Demure’ named Word of the Year after trans influencer’s viral meme

Dictionary.com has chosen its word of the year, and it’s a very demure, very mindful decision.

On Monday (25 November), the world’s largest digital dictionary declared “demure” the winner, as a representation of the “social trends and global events that defined the year”.

The word, which usually refers to a very quiet, reserved individual, spiked in usage following a viral TikTok by trans influencer Jools Lebron.

In the clip in August, Lebron, describing her look for work, said she felt “very demure, very mindful,” a phrase which became the subject of numerous memes.

Lebron later said that she felt compelled to record the video after taking a break from her job as a cashier, when she began crying in her car. After pulling out her phone to check her makeup,

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