Wisconsin’s oldest gay bar – co-owned by Trixie Mattel – closes

Wisconsin’s oldest gay bar, co-owned by Drag Race legend Trixie Mattel, has announced its official closure months before its 57th anniversary.

This Is It!, the bar co-owned by RuPaul’s Drag Race: All Stars winner Trixie Mattel and business partner George Schneider, closed suddenly on 9 March, just months before what would have been its 57th anniversary.

In a statement posted to social media, Schneider confirmed that the closure is due to monetary issues, caused by COVID, “coupled with the 8 month closure of our street.”

The bar, which was located in Milwaukee, Wisconsin, opened in 1968, and was been the oldest continually running gay bar in the state, through its founder, June Brehm, and her son, Joseph. Schneider first started working as a bartender at This Is It!

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